What Wendy's started, other brands are planning to finish. The fast food chain blasted IHOP this morning after the International House of Pancakes finally revealed the meaning of its IHOb name change. (Did you miss it? They're flipping pancakes and burgers now.) Wendy's tweeted a passive aggressive message this morning, and other chains are jumping in on the roast, too.

A&W went the copycat route, completely flipping its logo upside down, with a sarcastic note: "Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.)"

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Red Robin decided the situation called for a slow burn. It'll take you a second to comprehend the subtle dig. They wrote, "We’re as serious about pancakes as is about burgers," with a link to their menu that's got 16 gourmet burgers — and no pancakes.

Burger King didn't tweet anything — it just completely changed its profile. The chain's handle is still @BurgerKing but the name now reads Pancake King, and there's a giant photo of flapjacks on the profile.

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Burger King

When a good Samaritan freaked that Waffle House would make a similar change from breakfast to burgers, WH kept it simple: "No worries here."

Steak 'N Shake straight up @-ed IHOb. They wrote, "A replica by definition cannot be as good as the original. The original was created by Steak ‘n Shake in 1934."

Not even Netflix could pass up the chance to tease IHOP, writing, "brb changing my name to Netflib."

Some more, without commentary, for your enjoyment:

The collective food world has spoken, and they are not here for IHOb — but what about you?

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