Facebook Moves to Get Ahead of Congress With Issue-Ad Change
- Identity, location to be demanded before issue ads accepted
- Move comes as CEO Zuckerberg set to testify before Congress
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Facebook Inc., aiming to seize the high ground before Chief Executive Officer Mark Zuckerberg faces Congress next week, announced changes to its advertising policies that the social media giant says will make it harder for rogue operatives to set up fake accounts and push divisive points of view.
Advertisers touting social or political issues will need to verify their identity and location, Zuckerberg said in a Facebook post. “This will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way,” he said.