The doughnut giant dished out 36,000 free doughnuts in central London yesterday through the UberEats app.  (Picture: Krispy Kreme)

If someone said free doughnuts, we’d be the first there. 

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But there’s a time and a place guys..(we’re talking to you Krispy Kreme).

The doughnut giant dished out 36,000 free doughnuts in central London yesterday through the UberEats app.

They tweeted: ‘FREE DOUGHNUTS TODAY ONLY, IN CENTRAL LONDON! We’re giving away 36,000 Original Glazed doughnuts, delivered by @UberEATS between 2pm & 6pm, simply download their app & order at 2pm!

The doughnuts were available between 2pm & 6pm yesterday (Picture: Getty Images)

‘Be the office hero & brighten up Tuesday for the team!’

But turns out it was also World Diabetes Day yesterday, and now Krispy Kreme has been criticised by the National Obesity Forum.

Tam Fry, chairman of the National Obesity Forum, said: ‘I’m speechless. What a desperately unthinking and stupid idea to pick World Diabetes Day to strut its sugary stuff.’

The promotion was so popular that UberEats received tens of thousands of orders in just a few minutes.

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But Krispy Kreme and Uber have been criticised for carrying out the promotion on World Diabetes Day. (Picture: Getty Images)

The company said that this caused a technical issue.

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According to NHS England there are 3.8 million people with diabetes – nine in ten cases are type 2 diabetes.

A further five million are thought to be at risk of type 2.

Type 2 diabetes is linked to being overweight and occurs when the body does not produce enough insulin, or the body’s cells do not react to insulin.

Both #KrispyKreme and #WorldDiabetesDay were the top two UK trends on Twitter yesterday.

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